Answer: Not Likely!
In the last few weeks you may have noticed some flashy new boxes while walking down the cereal aisle. Several of Kellogg’s Rice Krispies cereal boxes are now sporting a bright yellow banner stating “Now Helps Support Your Child’s Immunity.” How can a cereal boost immunity, you ask? Kellogg’s claims that because they increased the amount of vitamins A, C, and E from 10% Daily Value per serving to 25% Daily Value, and since studies have shown that these antioxidant vitamins play an important role in the immune system, the statement is warranted . . . but not for long. Just announced on 11/5/09, Kellogg’s will discontinue the statement on the Rice Krispies boxes due to criticism that the new immunity claim was created to capitalize on the current H1N1 flu outbreak. The new packaging will be phased out over the next few months.
Sure, breakfast is the most important meal of the day but don’t be fooled into thinking it can prevent you or your children from catching the seasonal flu or H1N1 virus. If you really want to boost your immune system, eat a balance diet and choose foods that are naturally high in vitamins A, C, and E. You’ll get the antioxidants you are looking for, plus so much more! Studies consistently show that eating whole foods is a better way of protecting against disease than taking the same vitamins and minerals in supplement form. Choose brightly colored fruits and vegetables for the highest amounts of vitamins A and C. If you’re seeking vitamin E, seeds, nuts, and vegetable oils provide good sources. Finally, regular exercise will also keep your immune system strong.
Check out “Four Ways to Stay Healthy This Winter” and don't be fooled by flashy advertising techniques.